Prohibits a person from publishing or causing to be published an environmental marketing claim, net zero claim or reputational advertising that is materially false, misleading, deceptive or fraudulent. Specifies what constitutes a materially false, misleading, deceptive or fraudulent environmental marketing claim or net zero claim or reputational advertising. Punishes a violation of the Act as an unlawful trade practice under the Unlawful Trade Practices Act and subjects the violator to statutory damages of $200 if a plaintiff can prove exposure to the claim or advertising and that the plaintiff purchased a product or service from the person based on the claim or advertising. Declares an emergency, effective on passage.

This is politically motivated. Everyone know that net-zero is unobtainable, still the government is the biggest violator of mal-information regarding green house emissions. To determine if marketing is materially false, the must be competent and reliable scientific evidence. Scientist can’t agree and false reports abound, so who is going to judge which experts are to be believe without political bias? This is government hypocrisy at its finest.